All Advalidation Features
See all of the display and video ad tests available within Advalidation.
Performance
First-Party Served File Size
Check creative asset file sizes against your specifications. Catch oversized assets that hurt viewability and user experience.
Initial File Requests
Set limits on how many files an ad can request on load. Fewer requests means faster load times and better viewability.
Initial + Sub Load
Set file size limits for initial load and subload phases. Ensure ads don't slow down page load or consume excessive bandwidth.
Learn moreTime to Visual Start
Measure how fast ads render so you can push back on slow-loading creatives before launch.
Learn moreDevice CPU Usage
Measure CPU usage for every ad. Lower CPU means better battery life and room for other page content like HD video.
Chrome Heavy Ad Intervention Testing
Find ads Chrome will block for excessive CPU or network usage before they go live.
Learn moreNumber of Cookies
Monitor cookie counts in ads. Catch excessive cookie usage that harms performance or user privacy.
Privacy + Compliance
Connection Screening
Create a list of approved vendors. Get notified immediately when an ad connects to someone not on your list.
HTML Local Storage
Detect local storage tracking that bypasses standard cookie controls. Get alerted when ads use hard-to-opt-out tracking methods.
Ad Verification Tags
Detect blocking tags from DoubleVerify, IAS, and other verification vendors before campaigns launch — so you can resolve discrepancies before they cost you revenue.
Learn moreHTTPS
Require all ad network activity to use HTTPS. Surface any insecure connections instantly.
Appearance
Dimensions
See the dimensions (the width and height in pixels) of any display ad. Set your own specifications to ensure all display ads meet your requirements.
Dimensions Discrepancy
Detect when visual dimensions don't match HTML dimensions. Prevent ads from shifting page content unexpectedly.
Creative Border
Verify ads have distinct borders so visitors can tell them apart from content.
Multiple Creatives in Rotation
This test alerts you if there are rotating creatives, ensuring you're always approving all versions before they go live.
Creative Expansion
Control whether expanding creatives are allowed. Block ads that distract visitors with unexpected expansion.
User Experience
Functioning Landing Page
Verify every ad links to a working landing page. Catch malformed URLs, broken redirects, and macro issues before launch.
Landing Page Redirects
Detect excessive redirects that cause visitors to drop off. Know the redirect count before ads go live.
Animation Length
Set maximum animation duration. Catch overly long animations that distract visitors instead of engaging them.
Test for Audio
Control audio in display ads. Allow audio only on rollover, or block it entirely to prevent visitors from leaving.
Remote Load Exceptions
Exclude cached libraries and shared files from test calculations. Account for assets users likely already have cached.
Back-End Support
Enable Click-Tracking
Verify click macros can be added so you can count clicks.
Javascript Errors
Fail creatives with JavaScript errors. Catch macro issues, missing libraries, and untested code.
Code Validation
Search for specific code patterns in ads. Detect risky or prohibited code before launch.
15 more features to streamline your workflow
Streamline Workflow
Quick Preview
See how your ad will look before launch. Review all VAST renditions without uploading to a video player.
Quick Rescan
Rescan creatives without re-uploading. Test updated files in a couple of clicks.
Bulk Uploading
Save time and headache by bulk uploading one or multiple excel sheets, VAST tags, images, video files or ZIP files in under a minute.
Test From Your Inbox
Test ads by forwarding files to your Advalidation inbox. Get results via email without logging in.
Mobile-Friendly Reports
Review and share reports from your phone. Approve ads on the go.
Detailed Asset View
Drill into detailed asset views for each test. Get full context on every file.
History View
See the full history of every creative. Track changes across rescans over time.
On-Going Monitoring
Get alerted to mid-campaign changes: ad swaps, new pixels, increased load times.
User Management
Assign permission levels to team members. Control who can update ad specs and settings.
Customization
Multiple Ad Specs
Add multiple ad specs for different ad types and devices. Test creatives against the right requirements.
Share or Subscribe to Ad Specs
Share your ad specs with other Advalidation users. Subscribers get automatic updates when you make changes.
Multiple Approved Vendor Lists
Create multiple approved vendor lists for different campaigns or clients. Stop re-approving the same vendors.
Fast Setup + Onboarding
Personalized Onboarding Program
Get a personalized onboarding session tailored to your needs. Premium and Enterprise plans include about an hour of dedicated setup help.
On-Going Training Available
Get ongoing training whenever you need it. Premium and Enterprise plans include dedicated support from the Advalidation team.
Data + Reporting
Shared Reports
Share report links with your team and clients instantly after tests complete.
Aggregate Reporting
Generate aggregate reports across all tested creatives. See patterns in file sizes, third-party domains, and more.
Data Retention
Control how long campaigns and creatives are stored. Set retention periods that match your policies.