Time to Visual Start
Measure the time it takes for creative to render so you can push back on slow-loading creatives.
Are slow-loading creatives costing you revenue?
When visitors land on a page, you have less than a second before they start scrolling, which means if your ad is loading slowly, it's less likely to be seen, leading to low viewability numbers.
Ensure your ads are optimized for fast load times and high viewability
With the Time to Visual start test, you can see how quickly ads are loading and whether or not the advertiser needs to make adjustments before launching the campaign.
What this test measures
Time to Visual Start is an aggregate test that measures the time an ad takes to render. This number, whether fast or slow, is often informed by the size of your files, the number of assets, code efficiency, serving platform performance, CPU usage, and more.
How to evaluate your results
With the Time to Visual start test, simply adjust your settings to ensure ads are meeting your load time requirements.
- Fast - Renders within 0.5 seconds
- Normal - Renders within 0.8 seconds
- Slow - Renders within 1 second
- Custom - Set your own requirements